{"id":36818,"date":"2026-06-22T15:50:27","date_gmt":"2026-06-22T13:50:27","guid":{"rendered":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/teil-3-datenschutz-ohne-google-diktat-unsere-eigene-analytics-loesung\/"},"modified":"2026-06-22T15:50:27","modified_gmt":"2026-06-22T13:50:27","slug":"teil-3-datenschutz-ohne-google-diktat-unsere-eigene-analytics-loesung","status":"publish","type":"post","link":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/teil-3-datenschutz-ohne-google-diktat-unsere-eigene-analytics-loesung\/","title":{"rendered":"Teil 3: Datenschutz ohne Google-Diktat \u2013 Unsere eigene Analytics-L\u00f6sung"},"content":{"rendered":"<!-- RS_MODULE_CODE_2.5.0-C --><div id=\"readspeaker_button36818\" class=\"rs_skip rsbtn rs_preserve\"><a class=\"rsbtn_play\" title=\"Um den Text anzuh&ouml;ren, verwenden Sie bitte ReadSpeaker\" accesskey=\"L\" href=\"https:\/\/app-eu.readspeaker.com\/cgi-bin\/rsent?customerid=13430&amp;lang=de_de&amp;readid=rspeak_read_36818&amp;url=https%3A%2F%2Fwww.studioenns.eu%2Fwordpress%2Flandingpageersatz%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36818\"><span class=\"rsbtn_left rsimg rspart\"><span class=\"rsbtn_text\"><span>Vorlesen<\/span><\/span><\/span><span class=\"rsbtn_right rsimg rsplay rspart\"><\/span><\/a><\/div><div id=\"rspeak_read_36818\"><h2>Teil 3: Datenschutz ohne Google-Diktat \u2013 Unsere eigene Analytics-L\u00f6sung<\/h2>\n<p>Daten sind das Gold des 21. Jahrhunderts. Doch warum sollten wir dieses Gold immer zu Google schicken? Bisher haben wir Site Kit, GA Google Analytics und verschiedene Opt-Out-Plugins genutzt. Das Ergebnis war ein st\u00e4ndiges Katz-und-Maus-Spiel mit den Cookie-Bannern und der DSGVO. Damit ist jetzt Schluss.<\/p>\n<p>Mit <strong>Studio Enns Internal Analytics<\/strong> haben wir eine L\u00f6sung geschaffen, die Statistiken direkt in der eigenen WordPress-Datenbank speichert. Wir brauchen keine Cookies, die den Nutzer verfolgen. Wir wissen trotzdem: Welche Beitr\u00e4ge sind beliebt? Woher kommen die Besucher? Und das Beste: Die Daten verlassen niemals unseren Server. Das ist wahrer Datenschutz, der den Nutzer nicht mit nervigen Bannern bel\u00e4stigt, da wir keine fremden Skripte laden.<\/p>\n<h3>Die Kontrolle \u00fcber den Consent<\/h3>\n<p>Unser <strong>Privacy &amp; Tracking Master<\/strong> Plugin regelt den Consent nur dann, wenn er wirklich n\u00f6tig ist \u2013 zum Beispiel f\u00fcr externe Dienste wie cituro oder Piwik PRO. Wir haben das System so programmiert, dass es erkennt, ob ein Nutzer zugestimmt hat, und erst dann die entsprechenden Skripte nachl\u00e4dt. Das macht Plugins wie \u201eOpt-Out for Google Analytics\u201c komplett \u00fcberfl\u00fcssig.<\/p>\n<p>Indem wir uns von Google Analytics l\u00f6sen, gewinnen wir auch an Genauigkeit. AdBlocker blockieren oft die Google-Skripte, was die Statistik verf\u00e4lscht. Unsere interne Z\u00e4hlung ist pr\u00e4ziser und belastet die CPU des Nutzers nicht mit schweren JavaScript-Bibliotheken. Wir beweisen: Man kann ein Imperium f\u00fchren, ohne die Privatsph\u00e4re der Untertanen zu opfern.<\/p>\n<p><strong>Hashtags:<\/strong> #Datenschutz, #DSGVO, #Analytics, #GoogleAnalytics, #PrivacyFirst, #NoCookies, #BigData, #ServerSide, #LocalHosting, #StudioEnns, #Marketing, #WebStatistik, #BusinessIntelligence, #Compliance, #TechEthics, #UserPrivacy, #DataOwnership, #WordPressSecurity, #InternetFreiheit, #Tracking<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p><!-- RS_MODULE_CODE_2.5.0-C --><\/p>\n<div id=\"readspeaker_button36818\" class=\"rs_skip rsbtn rs_preserve\"><a class=\"rsbtn_play\" title=\"Um den Text anzuh&ouml;ren, verwenden Sie bitte ReadSpeaker\" accesskey=\"L\" href=\"https:\/\/app-eu.readspeaker.com\/cgi-bin\/rsent?customerid=13430&amp;lang=de_de&amp;readclass=post-36818&amp;url=https%3A%2F%2Fwww.studioenns.eu%2Fwordpress%2Flandingpageersatz%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36818\"><span class=\"rsbtn_left rsimg rspart\"><span class=\"rsbtn_text\"><span>Vorlesen<\/span><\/span><\/span><span class=\"rsbtn_right rsimg rsplay rspart\"><\/span><\/a><\/div>\n<div id=\"rspeak_read_36818\"> Teil 3: Datenschutz ohne Google-Diktat \u2013 Unsere eigene Analytics-L\u00f6sung Daten sind das Gold des 21. Jahrhunderts. Doch warum sollten wir dieses Gold immer zu Google schicken? Bisher haben wir Site Kit, GA Google Analytics und verschiedene Opt-Out-Plugins genutzt. Das Ergebnis war ein st\u00e4ndiges Katz-und-Maus-Spiel mit den Cookie-Bannern und der DSGVO. Damit ist jetzt Schluss. [&hellip;]<\/div>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36818","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Vorlesen Teil 3: Datenschutz ohne Google-Diktat \u2013 Unsere eigene Analytics-L\u00f6sung Daten sind das Gold des 21. Jahrhunderts. Doch warum sollten wir dieses Gold immer zu Google schicken? Bisher haben wir Site Kit, GA Google Analytics und verschiedene Opt-Out-Plugins genutzt. Das Ergebnis war ein st\u00e4ndiges Katz-und-Maus-Spiel mit den Cookie-Bannern und der DSGVO. Damit ist jetzt Schluss.&hellip;","_links":{"self":[{"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/posts\/36818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/comments?post=36818"}],"version-history":[{"count":0,"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/posts\/36818\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/media?parent=36818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/categories?post=36818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studioenns.eu\/wordpress\/landingpageersatz\/wp-json\/wp\/v2\/tags?post=36818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}